Oddbins highlights quality wines from unusual places in TBWA poster campaign

Oddbins is returning to advertising after a two-year break with a new poster campaign created by TBWA GGT Simons Palmer.

Oddbins is returning to advertising after a two-year break with a

new poster campaign created by TBWA GGT Simons Palmer.



The campaign will kick off with a live poster site launching Oddbins’

superstore - the chain’s largest yet - in the City of London. The site

launched on 5 November and a new headline will appear every week for the

next year. The posters will roll out nationally on a tactical basis.



The campaign represents a departure from the illustrations by Ralph

Steadman that Oddbins has used in its advertising for the past ten

years. The launch execution focuses on Oddbins’ ability to source good

wines in surprising regions with lines including, ’Ever surprised the

wife with a handsome Greek?’. The campaign also introduces the

strapline, ’Bin there done that’, highlighting Oddbins’ reputation for

being the first to discover new wines.



Trevor Beattie, creative director at TBWA, said: ’This is a brand

leader’s campaign. Oddbins has a great eccentricity which we hope to

exploit to the full.’



The campaign was written by Beattie and art directed by Bil Bungay.

Media planning and buying is handled by the Media Business.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).