Odeon kicks off pitch for direct business

Odeon is looking for a direct agency to help the cinema chain communicate with customers online. Creativebrief has been instructed to advise on the process.

Odeon: DM pitch
Odeon: DM pitch

The appointed agency will create direct campaigns to disseminate through digital channels. The brief also includes improving Odeon’s loyalty schemes, creating content that engages cus­tomers in conversations and boosting the brand’s social media presence.

The pitch is in its early stages and will conclude in the next few months. There is no incumbent on the account.

In November 2013, Odeon appointed Manning Gottlieb OMD to its £2 million media planning and buying business after a four-way pitch. MEC was the incumbent on the account for eight years but is understood to have declined to repitch.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).