Ofcom chief says review not likely to call for CRR abolition

The current review of TV ad sales by the broadcasting regulator Ofcom is unlikely to call for the abolition of Contract Rights Renewal, which governs how ITV sells its airtime, according to the Ofcom chief executive, Ed Richards.

ITV…says more revenue could allow programme diversity
ITV…says more revenue could allow programme diversity

In March, Ofcom launched an investigation into the TV airtime market to see whether the current trading mechanism "prevents, restricts or distorts competition".

Giving evidence on Tuesday to the House of Commons Culture, Media and Sport Committee, Richards said he expected to report by October. If Ofcom finds areas for concern, the market will be referred to the Competition Commission.

Richards said: "It would be unlikely that we make a specific CRR recommendation because we are looking at the overall trading mechanism.

"However, if we refer the mechanism to the Commission, then it is unimaginable that in a broader examination of the TV ad mechanism that CRR would not be covered."

In February, the House of Lords Communications Committee recommended, after a separate review, that CRR should be abolished in "light of changes in the market for TV advertising" and to allow ITV to diversify its programming.

In its response, the Government said if CRR was relaxed and ITV generated more revenue, there was no guarantee that the additional income would be used for investment in programming.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).