Ofcom opens another X Factor investigation

ITV's 'X Factor' is being investigated by broadcasting regulator Ofcom over claims that the first live show of the current series gave undue prominence to the Corinthia Hotel.

The X Factor judges: Louis Walsh, Tulisa Contostavlos, Nicole Scherzinger and Gary Barlow
The X Factor judges: Louis Walsh, Tulisa Contostavlos, Nicole Scherzinger and Gary Barlow

The investigation is looking into segments of the first live episode of 'The X Factor' on 6 October and will consider whether the shots of the entrance to the Corinthia Hotel gave the luxury hotel undue prominence.

Before each of the contestants sang live for the first time, ITV aired short videos about each of the contenders and a shot of the outside of the hotel, which featured its logo, was used to introduce their new home to the viewers.

This is the first year the contestants have lived in a hotel rather than being put up in a house together.

The Corinthia Hotel has not paid to be featured in the show.

Ofcom is already investigating whether two auditions, one of an impersonation of Britney Spears and another a rendition of a Lady Gaga song, breached the Broadcasting Code.

An ITV spokeswoman said: "As in previous series where the contestants have been filmed living in a house, shots of the Corinthia were used where appropriate to the editorial content."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).