Ofcom prepares to revive PSP proposal

Ofcom has revived proposals for a Public Service Publisher to rival the BBC. It has entered into informal discussions with new media experts about the direction it could take.

An Ofcom spokesman said the regulator is working on a discussion paper, to be published between autumn and the end of the financial year, which will set out some of the options for the PSP.

The idea for a content provider that would give the BBC competition in public service programming was first floated in November 2004.

It has emerged, though, that Ofcom favours a model based on new media.

Ofcom's deputy chairman, Philip Graf, said: "It needs to capture the imaginations of the 16-24 cohort, who will be the twenty to thirtysomethings cohort by switchover."

Graf also reiterated Ofcom's previous assertion that the PSP budget could reach £300 million a year.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).