Ofgem seeks agency to reassure the public

Ofgem, the electricity and gas regulator, is holding a pitch through the Government Procurement Service for an advertising agency.

Ofgem seeks agency to reassure the public

It is understood that the body is planning to launch a consumer campaign designed to reassure the public that it is effective and acts on its behalf following a series of price hikes by energy companies.

Earlier this week the chief executive of Ofgem, Andrew Wright, appeared before MPs to deny that his organisation is guilty of "feeble regulation". He acknowledged to the Commons Energy and Climate Change Committee that there was widespread concern over the price increases but that Ofgem was acting within its remit.

Ofgem has just published a report that found profits per customer at the big six energy companies increased 77 per cent in 2011-2012.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More