OFT delays decision on relaxation of CRR

LONDON - The Office of Fair Trading's review of the contract rights renewal mechanism that safeguards advertiser deals with ITV is taking longer than expected as the OFT seeks clarity over ITV's claims.

Office of Fair Trading…delay over CRR review
Office of Fair Trading…delay over CRR review

While media industry sources had anticipated that the OFT would reach a decision by early April, the regulator said it expects to make an announcement later in May.

Following consultation, the OFT went back to the IPA and other parties last week with further questions relating to ITV's claims that ITV1 can be substituted in media plans with other options should the broadcaster raise prices in the event of CRR being abolished.

In January, the OFT reached a view, ahead of industry consultation, that CRR should be relaxed by removing the requirement that ITV1 rolls over the terms of existing contracts.

Since then, it has seen presentations from advertisers and agencies, many of which have argued against ITV's contention that its power in the market has changed since CRR was introduced in 2003.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).