Ogilvy beats D'Arcy and Grey to scoop UK Online account

Ogilvy is understood to have won the three-way pitch for the Government's UK Online multimillion-pound task.

Ogilvy is understood to have won the three-way pitch for the Government's UK Online multimillion-pound task.

The appointment comes at the same time as COI Communications' appointment of Abbott Mead Vickers BBDO to its DfEE 2001 Year of Science account.

Ogilvy beat D'Arcy and Grey Advertising to the UK Online account. The agency group will create an integrated campaign to promote the initiative, which aims to ensure everyone in the UK has internet access by 2005.

The Government appointed a webmaster-general, Lucian Hudson, to the scheme this week (see page 15).

As part of the UK Online project, the Government will create a network of 600 learning centres across the UK, as well as a government portal.

The prime minister, Tony Blair, is aiming to have more than 450 government services online by the end of 2005.

The initiative is aimed at unique web users and businesses that have yet to learn how the web can be of use.

AMV beat TBWA/London, the Leith Agency and D'Arcy to secure the estimated pounds 1.5 million Year of Science account from the DfEE.

The project will attempt to get children more interested in science by portraying it as fun. The campaign, which will be launched towards the end of the year, will also attempt to communicate that science can make a worthwhile career.



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