Ogilvy expands consultancy division with London office

Ogilvy is bringing its consultancy OgilvyRed to the EMEA region with the launch of a London office.

(l-r): Higgins, King and Hendra
(l-r): Higgins, King and Hendra

Ann Higgins, chief strategy officer at OgilvyOne, will run OgilvyRed as managing director and consulting principal. She will lead a core team of eight senior consultants. 

OgilvyRed, established by Ogilvy Worldwide vice-chair Carla Hendra in New York in 2011, offers growth strategy, integrated solutions and innovation services, competing against management consultancies and branding agencies.

Annette King, chief executive of Ogilvy & Mather Group UK, said: "The expansion of OgilvyRed marks the beginning of a new realm of opportunities for Ogilvy and our clients."

Ogilvy has appointed Paul English, a partner at brand consultancy Prophet, as consulting principal, digital transformation, and Thomas Crampton, global managing director at Ogilvy’s social media practice, as consulting principal, marketing transformation.

Higgins will report to King and Hendra. 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).