- Air Lanka has appointed O&M's Sri Lankan affiliate, Phoenix Advertising, to handle its account following a six way pitch, and a final round shoot out against FCB and J.Walter Thompson.
The win propels Phoenix to into the position of being Sri Lanka's largest advertising agency, overtaking JWT, which held the number one spot before loosing the Air Lanka business.
The account is expected to bill in the region of $3 million; almost doubling the Sri Lankan agency's present billing.
The managing director of Phoenix Advertising, Irvin Weerackody, and the director of strategic planning, Andrew Samuel, worked with O&M Mumbai creative teams to develop the winning campaign. Their print and television work focuses on the airline's smaller size as an asset in catering for the personal needs of passengers.
Miles Young, Ogilvy & Mather Regional President, said: "This was a first class win. The competing agencies pitched from their regional offices in Singapore and Hong Kong, whereas O&M's pitch was led from Sri Lanka, but using the resources of the regional network."