Ogilvy & Mather hires Giovannoni as UK CEO

Ogilvy & Mather UK has appointed Cheryl Giovannoni, the president of the WPP agency's sister branding consultancy Landor Associates, as its new chief executive, replacing Hugh Baillie.

Giovannoni: replaces Baillie
Giovannoni: replaces Baillie

Giovannoni will join O&M in May and her appointment ends a period of nine months during which the agency has been without a permanent chief executive.

Before Landor Associates, where she is the president, Europe and Middle East, and global Procter & Gamble client leader, Giovannoni worked at O&M in London and South Africa.

She will report to the UK chairman, Paul O’Donnell, who took over as the interim chief executive after Baillie’s departure, and work closely with Rob Smith, who was recently promoted to managing director to replace the outgoing Jaimes Leggett.

Giovannoni said: "It feels like a fresh, exciting and energetic place to be right now."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More