Ogilvy & Mather lands global ad account for Dove Men+Care

Dove Men+Care has moved its global advertising account to Ogilvy & Mather, ending its relationship with Bartle Bogle Hegarty.

Dove Men+Care: previously worked with Bartle Bogle Hegarty
Dove Men+Care: previously worked with Bartle Bogle Hegarty

The skincare brand, which is owned by Unilever, appointed BBH to a large global advertising project in October 2012.

The business was initially run from London and New York. It is understood that activity over the past year has derived from New York.

Ogilvy & Mather already works with the brand in some markets. In Brazil, the agency produced an ad last year showing a man shaking his hair in slow motion in a parody of women’s shampoo commercials.

The WPP network has won a number of awards for its work on the main Dove brand, including the Titanium Grand Prix and an Integrated gold Lion for "real beauty sketches" at Cannes in 2013.

A spokeswoman for Ogilvy & Mather declined to comment. A spokeswoman for Unilever had not responded to a request for comment by the time of publication.

Unilever launched Dove Men+Care in 2010 with a TV spot that aired during the Super Bowl.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published