Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, replacing BBDO.

Ogilvy & Mather and WPP top Effie Index

Meanwhile Ogilvy's owner, WPP, was named the most effective holding company for the fifth year in a row.

The Coca-Cola Company retained top spot as the highest-ranked marketing company after toppling Unilever last year. Coca-Cola was also the most effective brand for the fourth consecutive year.

McCann’s FP7/DXB shop in Dubai was named as the most effective individual agency globally, while ACG Advertising Agency in Budapest was named the most effective independent agency.

The Effie Index Worldwide is compiled from more than 3,000 finalists and winners from its effectiveness competitions around the world over the course of 2015.

Top five most effective marketers:

  1. The Coca-Cola Company
  2. Unilever
  3. Procter & Gamble
  4. Nestlé
  5. PepsiCo 

Top five most effective brands:

  1. Coca-Cola
  2. Vodafone
  3. McDonald’s
  4. Samsung
  5. Movistar

Top five most effective agency holding groups:

  1. WPP
  2. Omnicom
  3. Interpublic
  4. Publicis Groupe
  5. Dentsu Aegis Network

Top five most effective agency networks:

  1. Ogilvy & Mather (WPP)
  2. BBDO Worldwide (Omnicom)
  3. McCann Worldgroup (Interpublic)
  4. MullenLowe Group (Interpublic)
  5. DDB Worldwide (Omnicom) 

Top five most effective individual agencies:

  1. FP7/DXB (McCann, Dubai)
  2. Ogilvy & Mather (WPP, Mumbai)
  3. Sancho BBDO (Omnicom, Colombia)
  4. ACG Advertising Agency (Independent, Budapest)
  5. Ogilvy & Mather (WPP, New York) / MullenLowe Lintas (Interpublic, Mumbai) 

Top five most effective independent agencies:

  1. ACG Advertising Agency (Budapest)
  2. Guzel Sanatlar (Instanbul)
  3. MINT (Dubai)
  4. Droga5 (New York)
  5. Wieden & Kennedy (Portland)

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