Ogilvy wins banana task from Chiquita

The fruit producer Chiquita Brands International has appointed Ogilvy Group UK to handle its £35 million pan-European advertising account.

The agency beat Saatchi & Saatchi to the business in a two-way integrated pitch that was handled by Agency Assessments and began in January this year.

Ogilvy's presentation combined efforts from a number of its group agencies including Ogilvy & Mather, Ogilvy Interactive and the group's activation company, Dialogue.

The account will be run out of the London office. Ogilvy has been briefed to create an integrated campaign promoting the Cincinnati-based fruit producer's range of bananas across Europe.

Malcolm Poynton, O&M's executive creative director, who led the pitch, said: "It's very gratifying to win the business on a creative basis against some top-flight competition. Chiquita is a brand that lends itself to some distinctive work, and we believe that's what we've come up with."

Patrick Wauters, the vice-president, marketing, Europe, Chiquita Brands International, said: "We saw excellent presentations from all the shortlisted agencies, but Ogilvy's performance was outstanding throughout the pitch process."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).