OgilvyOne captures Land Rover digital

Land Rover has appointed OgilvyOne to handle its global digital account.

Land Rover: appoints OgilvyOne
Land Rover: appoints OgilvyOne

The agency won the business after a pitch against its fellow WPP shop and the incumbent, Blast Radius.  

Blast Radius has handled the account since last year, after the digital agency was acquired by Wunderman.

Before that, Wunderman had worked on the Land Rover digital business for four years and launched the car-maker’s first global digital campaign.  

Land Rover’s relationship with Wunderman’s sister ad network Y&R, and the UK agency Rainey Kelly Campbell Roalfe/Y&R, is unaffected by the change in digital arrangements.

The digital account move follows news earlier this week that Jaguar Land Rover, the Land Rover parent group owned by the Indian company Tata, is to invest in a £1 billion joint venture to build cars in China.

OgilvyOne would not comment on the appointment.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published