The agency won the business after a competitive pitch, handled by AAR, against Rapp and Indicia. Elvis was invited to pitch but pulled out of the process.
OgilvyOne will begin to work on the account once commercial negotiations are complete.
The agency will work across The Co-op’s services, including food, banking, insurance and funeral care, as well as the membership card, which offers customers a share of profits when they earn points by shopping within the group.
The Co-op has previously worked with TDA and Refinery on its direct marketing activity. It appointed Leo Burnett to its £50 million ad account last year.