OgilvyOne's Rona departs for Tribal DDB

LONDON - Tribal DDB has poached OgilvyOne's global digital planner Patrick Rona to head up its European operations.

Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group.

At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman's and Vaseline.

US-born Rona joined OgilvyOne in July 2008 and was head of digital at the now defunct Craik Jones where he worked for two years. Previously he was senior vice president of Digitas London and also worked at Agency.com in New York.

Earlier this month Tribal DDB named Robert Rasmussen, former executive creative director of innovation at Bartle Bogle Hegarty New York, as its new US chief executive creative officer and NY executive creative director.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).