AgencyRube Goldberg Machine
SectorMedia / Entertainment Brands, Digital brands and Television brands
OK Go have revealed an interactive campaign to support their popular new music video 'this too shall pass', which has already gained over 9 million views on YouTube.
The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA.
The interactive floor plan, available on the band's website, details how the elaborate video was shot, through images and test videos.