Fallon has been tasked with rejuvenating the brown ale brand Old Speckled Hen after picking up the account at the end of last year.
The campaign comprises of four press and poster executions that will be rolled out in broadsheet supplements, men's titles and the style press.
The message behind the creative plays on the idea that although Old Speckled Hen is born of tradition, the brand is anything but traditional.
Each execution features contemporary characters and settings, from friends eating pizza at home to a couple enjoying a barbeque. The figures are lit in such a way that the paintings are reminiscent of 18th century portraiture.