Old Spice 'scent vacation' by Wieden+Kennedy

Old Spice has released another follow-up to its successful 'The Man Your Man Could Smell Like' campaign.

Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads includes TV, print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo.


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