Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure with the help of some wild animals. The work was created by Wieden & Kennedy Portland and directed by Tom Kuntz through MJZ. It was written by Andy Laugenour and art directed by Max Stinson. Online digital banners and media ads will appear across sports, entertainment, humour and men’s interest titles and outlets.