Old Spice "Wild Collection" by Wieden & Kennedy Portland

Old Spice has released a campaign to promote its Wild Collection, which includes the three masculine scents Foxcrest, Hawkridge and Wolfthorn. The activity centres on two humorous TV and online spots, "poker face" and "irresistible". They show Old Spice-wearing men managing to increase their allure with the help of some wild animals. The work was created by Wieden & Kennedy Portland and directed by Tom Kuntz through MJZ. It was written by Andy Laugenour and art directed by Max Stinson. Online digital banners and media ads will appear across sports, entertainment, humour and men’s interest titles and outlets.

Credits

Creative Directors
Copywriter
Art Director
Executive Producer
Senior Agency Producer
Project Manager
Agency Head or Production
Executive Creative Directors
Production Company
MJZ
Director
Director of Photography
Editorial Company
VFX Company
Music & Sound Company
Sound Designer
Music CD & EP
Composer (Wolf)
Composer (Hawk)
Mix Company
VO Casting
VO Producer

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