OLED television

If you've got a thing for curvy models, the latest TV technology coming out of Korea is for you. By Ian Darby.

OLED television

Back in the previous century, it was Japanese technology companies that drove electronics innovation. Now the South Koreans are at it. The Korean electronics brands Samsung and LG are pushing one another towards new frontiers in television. The latest move is expected to be LG’s launch of a "curved" OLED television next month.

OLED, which stands for "organic light-emitting diode", supposedly has advantages over existing LED screens – mainly because it offers the potential for thinner and less-heavy sets.

Both LG and Samsung have launched OLED models and, in January, Samsung unveiled its "curved" OLED prototype at the Consumer Electronics Show in Las Vegas. However, it is unclear when the set will go on sale to the consumer market.

LG’s model, then, will be the first curved OLED set available in shops, initially to consumers in South Korea. While it’s unlikely to win a large market immediately – the price of the equivalent of £8,700 is a significant barrier – the new set is a likely precursor to the mass-market televisions of the next two decades.

The curves on the 55-inch behemoth are said to improve the viewing experience as they ensure the distance between the viewer’s eyes and all points on the screen are equal. This apparently reduces picture distortion and will enable better-quality 3D viewing.

All of which could bode well for advertisers and broadcasters. The now-standard HD technology led to reports of a 10 per cent increase in advertising engagement, and a similar increase in engagement among users of OLED technology would be a welcome boost.

With Samsung also investing big in OLED technology, the television looks set to remain as the centre of people’s home-entertainment experience.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).