Olsen appointed managing director of Banks Hoggins O'Shea/FCB

- Sven Olsen has been appointed managing director of the newly-merged Banks Hoggins O'Shea/FCB, completing a virtual clean sweep of the senior management positions by former Banks Hoggins staffers.

- Sven Olsen has been appointed managing director of the newly-merged Banks Hoggins O'Shea/FCB, completing a virtual clean sweep of the senior management positions by former Banks Hoggins staffers.

Only Mark Wilson, who was an FCB board director, gets a place in the agency's second-tier managerial line-up as Olsen's deputy.

The Banks Hoggins domination of the senior roles is rounded off by Steve Hastings, 41, who becomes managing partner responsible for planning and group strategy, and Paul Houlding, a Banks Hoggins partner. He takes over as group business development director concentrating on new business.

The new front-line follows November's takeover of Banks Hoggins by FCB, a move which resulted in John Banks becoming chairman and his partners, Ken Hoggins and Chris O'Shea, assuming creative command.

But as FCB staffers prepared to move into the Banks Hoggins offices in London's Baker Street, the new management insisted it would not perpetuate a "them and us" mentality and promised early moves to mix and match teams across the merged agency's accounts.

O'Shea said: "We have to prevent FCB people becoming isolated at all costs. They have been on a slow slide downhill but this marks the beginning of a new agency and in a couple of months the old agency loyalties will be forgotten."

The promotion of Olsen, 36, comes six years after he left Euro RSCG for Banks Hoggins where his account responsibilities have included Barclays and Daihatsu.

He said: "The important thing about this merger is that everybody will know who is in control and how the agency will operate. There will be no second-guessing. I think the FCB people feel a quiet sense of excitement."









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