Olympus appoints Team Saatchi for Christmas campaign

LONDON - Olympus has appointed Team Saatchi to handle the advertising for its latest camera, the remastered Olympus PEN, after a pitch against the incumbent, The Red Brick Road, and Bonfire Design.

Olympus…appointed Team Saatchi
Olympus…appointed Team Saatchi

The agency will produce a TV, outdoor and print campaign, set to break in the run-up to Christmas, aimed at positioning the SLR point and shoot hybrid as the ideal camera for people who enjoy photography.

The appointment of Team Saatchi will come as a blow to The Red Brick Road, which won the Japanese camera brand's UK ad account in October 2007.

Since then, The Red Brick Road has produced a Big Awards-winning long-copy print ad, as well as a TV spot, featuring a toddler throwing an Olympus camera around the garden.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).