Ingram joins from Exterion Media, where she was the group agency sales director. She will lead a strategy planning team with a remit to make advertisers and agencies aware of the OMC’s changing role within the industry and the opportunities provided by OOH.
Jo Scully has also joined the OMC as assistant strategy planning director. She was previously at MEC as a freelance communications planning director and has also worked at News UK and Posterscope.
During Scully’s time at Posterscope, she won the Clear Channel planning award for her strategic work on lastminute.com’s campaigns.
Alan Brydon, the chief executive of the OMC, said: "Out-of-Home advertising has arrived at one of the most exciting stages in its history and Katie’s and Jo’s extensive experience combined with their passion will help us to work even more collaboratively with our members and other key stakeholders."