OMD lands SSE media planning and buying

OMD UK has won the media planning and buying account for SSE, the UK's second-biggest energy supplier.

SSE: media and planning and buying account goes to OMD UK
SSE: media and planning and buying account goes to OMD UK

The agency won the business after a final shoot-out against MEC. Mindshare and ZenithOptimedia were also involved in the pitch, which was called in July and handled by AAR. The incumbent was The Media Shop Scotland.

SSE spent £4.6 million on UK media in the year to September 2012, according to Nielsen, but is planning to increase this amid heightened scrutiny of energy suppliers.

The process coincided with the arrival of SSE’s first chief marketing officer, Jenny Ashmore, who said the pitch was "keenly contested".

OMD will work alongside Adam & Eve/DDB, which won SSE’s ad account earlier this year, and a yet-to-be-appointed CRM agency.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Flexible working rules at Dentsu Aegis

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published