OMD lands SSE media planning and buying

OMD UK has won the media planning and buying account for SSE, the UK's second-biggest energy supplier.

SSE: media and planning and buying account goes to OMD UK
SSE: media and planning and buying account goes to OMD UK

The agency won the business after a final shoot-out against MEC. Mindshare and ZenithOptimedia were also involved in the pitch, which was called in July and handled by AAR. The incumbent was The Media Shop Scotland.

SSE spent £4.6 million on UK media in the year to September 2012, according to Nielsen, but is planning to increase this amid heightened scrutiny of energy suppliers.

The process coincided with the arrival of SSE’s first chief marketing officer, Jenny Ashmore, who said the pitch was "keenly contested".

OMD will work alongside Adam & Eve/DDB, which won SSE’s ad account earlier this year, and a yet-to-be-appointed CRM agency.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More