OMD nets pan-Euro Yahoo! account

LONDON - Yahoo!, the internet company, has consolidated its estimated £10 million European media account into OMD Europe and appointed Manning Gottlieb Media to handle the account in the UK.

The £2 million UK media planning and buying account was previously held by Optimedia, which pitched for the pan-European business against OMD and Carat. Pitches were conducted speedily before the New Year (Campaign, 14 December 2001) after Yahoo! decided on one agency across Europe.



OMD Europe handled the account in the majority of European markets. Fru Hazlitt, Yahoo!'s European sales and marketing director, ran the review.



The European creative for Yahoo! will continue to be developed in the US by the San Francisco-based Black Rocket agency. Work is adapted by agencies in local markets but HHCL & Partners also produces some creative in the UK.



Yahoo!'s advertising activity in the UK includes its sponsorship of Channel 5's nightly movie slot with eccentric

gerbil idents by HHCL.



Last month Yahoo! released better-than-expected fourth-quarter results, posting a net loss of £6 million. Its president and chief operating officer Jeff Mallett announced that he would be leaving in April to pursue other business interests.



Yahoo! recently partnered with the search engine Espotting to offer a pay-per-click search service to advertisers. It has also signed a deal with First Direct that will see the bank take over Yahoo!'s homepage for a day.



A Yahoo! spokeswoman said: "Yahoo! is negotiating with agencies but there is no decision to announce as yet."



If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).