OMD retains £25m pan-Euro easyJet account

EasyJet has retained OMD International to handle its estimated £25m pan-European media planning and buying business following a year long competitive pitch process involving Carat and MEC.

Easyjet: retains OMD
Easyjet: retains OMD

The easyJet media account is believed to include its UK business, which spent £8m on ads in the 12 months to August 2010, and activity in Germany, France, Italy, Spain and the Netherlands.

The low-cost airline started the review of its agency arrangements in November 2009, as OMD's second three-year contract was coming to an end.

EasyJet appointed OMD in 2003 following a competitive pitch that culminated in a head-to-head with Carat.

Last week it was announced that easyJet was set come to an agreement with its founder Sir Stelios Haji-Ioannou, which would involve paying him an annual royalty in return for retaining the "easy" brand name, after three years of costly disputes that have taken the two parties to the High Court this year.

In September, Haji-Ioannou announced he would be launching easyGym, a cut-price, no frills chain of gyms across the UK, with the aim of undercutting premium-priced city gyms that also feature swimming pools and saunas.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published