OMD UK has disbanded BMP Solutions in Media and created two
separate planning hubs - OMD and OMD Gemini - to service clients with
potentially conflicting interests.
The hubs will be evenly split in terms of business and both will have
their own planning teams located on separate floors at OMD UK's
OMD and OMD Gemini will come under the jurisdiction of the agency's head
of strategic planning, Sarah Bussey.
The move is intended to reassure clients that although OMD may handle
clients with similar commercial interests, their confidentiality will be
ensured through the separate teams, hub locations and secure IT
Both planning hubs will be serviced by the centralised media buying,
direct, research, sponsorship and interactive divisions.
OMD's managing director, Steve Williams, explained that perceived client
conflict has recently become a thorny issue for the media industry as
clients expand into new markets. The move is intended to position OMD
along the lines of a management consultancy which can represent numerous
companies within the same sector through a confidential and secure
PSA's Peugeot and Citroen car marques will be serviced separately by the
"This development enables us to take the opportunity to consolidate our
offer behind OMD branding and ensures our clients a clear degree of
transparency, yet confidentiality, for their business," Williams said.