OMD UK lures Rhind from Media Planning

Anthony Rhind is leaving Media Planning next week to head the Vodafone account at OMD UK.

Anthony Rhind is leaving Media Planning next week to head the

Vodafone account at OMD UK.

Rhind, 29, is leaving the agency, formerly known as Mediapolis, after

six years. He joined as a media assistant and worked his way up the

ladder to become an associate director last year.

Rhind leaves behind a number of accounts, including Camelot, Virgin

Megastores and Dockers. Media Planning has begun the search for a

planning director to take his place.

In his new position, Rhind will take responsibility for all planning on

the Vodafone account, working closely with Jo Fostor, director of

strategy and research. He will report to OMD managing partner Mark


Rhind is hoping to expand his client responsibilities once he arrives at


He was unable to confirm his new job title, but it is believed that upon

arrival he will handpick a group of planners to work beneath him.

According to AC Nielsen MMS figures, Vodafone spent 98 per cent of its

budget on television and the remaining 2 per cent on radio in the final

quarter of 1999.

Rhind is the second member of Media Planning’s planning department to

quit the company in recent weeks.

Media account director Martyn Rees left to join Carat as client


Reporting directly to Carat’s client services director Neil Jones, Rees

now handles the Asda, Burger King and Courts accounts.

Like Rhind, Rees also spent six years at Media Planning. Before that he

had worked for four years at John Ayling & Associates.

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