OMD wins planning and buying account from HarperCollins

OMD UK has won the £2 million communications planning and buying brief for the book publisher HarperCollins, after a three-way pitch.

The agency pitched against the incumbent, Total Media, and Rocket to win the work.

OMD worked on two briefs for the pitch: one for Tony Parsons' new hardback The Family Way and the other for the paperback release of My Heart is my Own, a biography of Mary Queen of Scots by John Guy, in order to secure the business.

The agency will provide media planning and buying to support around 70 books a year across authors including Jonathan Franzen and Nigel Slater.

It will work across Harper- Collins' four divisions: its literary fiction division, Harper-Press; Harper Entertainment for popular culture books such as Lord of the Rings; its mind body spirit division, Thorsons/Elements, and Harper Children.

Amy Nelson-Bennett, the marketing director at HarperCollins, said: "I was hugely impressed by the OMD UK team. It clearly demonstrated not just its impressive planning and buying skills, but also a genuine passion for our business and the changing way in which we're looking to market our books and authors. It has a great mix of creativity and commercialism."

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