Omid Djalili and Nigel Mansell in moneysupermarket.com ad

Former F1 world champion Nigel Mansell stars alongside Omid Djalili in a new ad for moneysupermarket.com to promote its car insurance offering, which breaks today (26 August).

The latest spot, created by MCBD, is the seventh in this year's series for the company. Featuring the British-Iranian comedian, it continues the theme of British people’s inability to haggle.

The ad is supposedly set in Mansell's home, where he is playing with a Scalextric set, while negotiating a new car insurance rate over the phone.

On hearing an over-priced quote, Djalili appears in a heavily-branded F1 moneysupermarket.com jumpsuit, to suggest that moneysupermarket.com should be Nigel’s first port of call for a better deal.

The campaign has been planned and bought by Mediacom.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).