Omnicom completes £60m Adam & Eve acquisition

Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.

Adam & Eve founders... Omnicom deal
Adam & Eve founders... Omnicom deal

The deal was concluded late on Tuesday evening and unveiled to all staff at a 5.30pm meeting this afternoon. 

The new company will be called Adam & Eve/DDB and will have combined billings of around £270 million, which would put the agency comfortably inside the UK Top 10.

For full details of the merger see Campaign magazine and Campaignlive.co.uk tomorrow.