Omnicom has fired the starting gun on a search for a UK media
controller to restructure its operations as it continues its pursuit of
the media company, Manning Gottlieb Media.
Omnicom is hoping to tie up a deal with MGM and create an umbrella
operation spanning BMP Optimum, MGM and, possibly, New PHD, the media
company in which Omnicom has a 29 per cent stake through New PHD’s
parent, the Abbott Mead Vickers group (Campaign, 4 July).
A UK media chief is being sought to act as an independent figurehead for
the new- look line-up. A European head may also be hired.
Bruce Crawford, Omnicom’s chairman, was in London earlier this week and
is understood to be keen to beef up Omnicom’s media presence in the face
of the proposed merger of WPP’s media operations, J. Walter Thompson and
Ogilvy & Mather’s the Network.
Omnicom has a shell UK media headquarters for Optimum Media Direction,
the DDB/BBDO European joint media venture, under the leadership of Tim
Cox. However, fresh investment is now being planned.