Omnicom plans network launch

Omnicom Group sources have confirmed it is planning to launch a third global media network that is likely to be made up from existing shops.

Estée Lauder: UK account handled by M2M, which could become a global network
Estée Lauder: UK account handled by M2M, which could become a global network

The holding company’s media arm, Omnicom Media Group, is in early talks to find a US-based chief executive for the network, which will supplement OMD and PHD. Sources confirmed a third network launch is likely, but said the timeframe is as yet unclear.

Omnicom could combine agencies such as Rocket, M2M and Prometheus to create the network or build a brand from scratch around clients.

A senior Omnicom source said: "There are lots of assets around the world that would be logical to [turn into] a network offering."

Another source suggested that Omnicom would back M2M, which expanded beyond the UK in 2008, to become a global network.

An alternative would be to create a new brand around major clients. The senior Omnicom source said there are "several" clients that could fit well together.

Omnicom, which launched PHD in 2005, is said by another source to have been "frustrated on a number of occasions by conflict issues". OMD currently works with Apple, PepsiCo and McDonald’s, while PHD handles Unilever and Starbucks. M2M UK clients that could be serviced on a network level include Estée Lauder.

An additional network would level Omnicom with Interpublic and Publicis Groupe, which both added a third media shop last year.

A spokeswoman for OMG said reports of the network were "incredibly premature" and declined to comment further.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More