Omnicom rebrands London media shop under OMD banner

BMP OMD is rebranding as OMD UK, taking a lead role in the global OMD media network. Its sister Omnicom agency, New PHD, is launching its own global media brand, PhD - including Advanswers, Creative Media and HYPN in North America - to be led by David Pattison.

BMP OMD is rebranding as OMD UK, taking a lead role in the global

OMD media network. Its sister Omnicom agency, New PHD, is launching its

own global media brand, PhD - including Advanswers, Creative Media and

HYPN in North America - to be led by David Pattison.



The restructure is designed to clarify OMD’s position in markets where

it has a number of independent media shops. It follows the launch of OMD

in the US with billings in excess of dollars 4 billion.



The international teams based in London will now move into OMD UK, whose

chief executive, Paul Taylor, said: ’Our clients are requesting European

and international capabilities and this move enables us to build on the

scope and scale of our current operations.’



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