One 2 One continues successful campaign with radio inventor

- The Cable & Wireless and US West owned mobile telephone company, One 2 One, has signed up Trevor Baylis, the inventor of the clockwork radio, to star in the latest execution in its award winning advertising campaign.

- The Cable & Wireless and US West owned mobile telephone company, One 2 One, has signed up Trevor Baylis, the inventor of the clockwork radio, to star in the latest execution in its award winning advertising campaign.

In the commercial, which is the first in the series to target business users, Baylis elects to have a One-2-One with Sir Frank Whittle, the inventor of the jet engine.

Filmed on location in South Africa and at Shepperton studios in West London, Baylis dreams of asking Sir Frank if he had any idea of how successful his invention would be. He goes on to wonder what motivated him to keep going during the years when his plans were being ignored.

Baylis's own invention, a clockwork generator, is used to power radios across the world, particularly in remote locations where there is no ready access to power.

The ad was created by Bartle Bogle Hegarty in London and was directed by Mike Stevenson. The One-2-One series has also included a one-2-ones between Arsenal Footballer Ian Wright and Martin Luther King and Kate Moss and Elvis Presley.

The campaign, with a spend of £2.6 million, will break on 6 April and will run in most ITV regions in England.





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