If you could only have one new hire, what role would that be?

Speaking at the Programmable Marketing Forum, industry professionals were asked whether a data scientist is more valuable hire than a creative genius.

Click here for more on the Programmable Marketing Forum

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1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

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