One-stop magazine subscriptions shop appears on the Net

Two new-media agencies have combined to launch what they claim is the UK’s first online newsagent, promising Internet users a one-stop shop for subscribing to magazines from several publishing companies.

Two new-media agencies have combined to launch what they claim is

the UK’s first online newsagent, promising Internet users a one-stop

shop for subscribing to magazines from several publishing companies.



The Website, subscriptions.co.uk, was created by InteResource and Brown

Bear Publishing and has so far signed deals to handle 35 titles from

seven publishing companies including BBC Magazines, John Brown

Publishing and Conde Nast. Each publisher is charged a flat fee per

title rather than a commission for subscription payments generated.



’You can walk into any newsagent and buy any magazine, yet until now

online you’ve only been able to do so by finding that magazine’s

particular site,’ said Dan Squirrel, chief executive of Brown Bear,

which is co-ordinating the day-to-day running of the site.



’Some publishers have had to rethink their Net strategy because it

hasn’t generated income for them. This site means they can generate

subscriptions without taking on board development costs or risk,’ he

added.



Each participating magazine will be given its own Web address which will

be hosted by the umbrella site. It will be accessible either via

promotions in each issue of the magazine concerned or through online

search engines.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).