For one young girl, this year's must-have gift is blood

Barbies, tarantulas, £9 million, a camera, some fish, talking popcorn: this is what children request when asked what they want for Christmas this year.

For one young girl, this year's must-have gift is blood

But one child, when sat on a hospital bed next to a beeping machine answers: "The doctor says I need some blood to make me feel better."

The YouTube ad ends with a click through link to let people book a blood donation appointment.

Brand: NHS Blood and Transplant

Client: Jon Latham, assistant director of marketing

Agency: DLKW Lowe