One2One plays the Santa Claus card

Father Christmas takes centre stage in the latest One2One ad, which shows how his mobile phone means he can now be contacted as he travels around the world.

Father Christmas takes centre stage in the latest One2One ad, which

shows how his mobile phone means he can now be contacted as he travels

around the world.



As with previous ads in the campaign, the latest commercial features

those close to Father Christmas talking about his life and their

relationship with him. It opens with his wife, who tells us, ’I do worry

about him - he’s not getting any younger.’



We then see the team, which includes Santa’s manager, his elves and

Rudolph the Reindeer limbering up for Christmas Eve. ’That laugh - it

never stops,’ says the manager as we hear the elves practising their ’ho

ho ho’s.



The ad ends with Santa’s wife saying: ’It’s great to know I can phone

and find out how he’s getting on.’



The ad, created by Bartle Bogle Hegarty, is intended to highlight the

international roaming capacity offered by a One2One mobile.



John O’Keeffe, creative director at BBH, said: ’This ad is a

deliberately tongue-in-cheek goodwill message, and why not? There will

be lots of Santa ads this Christmas, but we hope this has more wit to it

than most.’



The commercial breaks on 20 December and will run on terrestrial and

satellite TV.



It was written by George Prest, art directed by Johnny Leathers and

directed by Kevin Thomas through Godman. Media planning and buying is

through Motive Communications.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).