Onitsuka Tiger 'light writing' by Amsterdam Worldwide

Amsterdam Worldwide has used a revolutionary technique called Lumasol to create a "light writing" campaign to promote the Onitsuka Tiger Autumn/Winter 2008 collection.

Lumasol enables artists to "paint" with any light emitting object, such as a torch, inside a ring of 50 cameras. The image captured is then viewed as a 360-degree stop-frame animation.

Launching at the end of September, the global campaign is a continuation of the brand's Made of Japan strategy created by Amsterdam Worldwide in 2007.


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