An internet service that will link agencies to prospective clients
- and speed up the research needed to draw up pitchlists - is being
introduced into the UK.
The online system will allow advertisers contemplating a review to run
instant checks on agencies for possible conflicting business, get
details of billings and key personnel and view commercials.
The service, which is called Adforum.com, is a joint venture between
Agency Assessments International and Maydream.
As a result of the deal, AAI has hired Ann Harris, the former Publicis
marketing director, who will combine promoting the service with her
other work as a marketing and PR consultant.
Around 200 agencies - about half of them networks - have signed up to go
online. Maydream hopes to build this into a database of 12,000 agencies
in Europe and the US. All will have their basic details entered free of
charge and will pay a dollars 2,000 annual subscription for a more
David Wethey, AAI’s managing director, said: ’Nobody else is doing
anything like this. It’s going to make life a lot better for agencies.’