Open University calls mandatory agency review

The Open University is conducting a mandatory review of all its advertising and media agencies.

Open University: one process
Open University: one process

The organisation is reviewing its creative, media planning and buying, CRM and data, and creative production accounts in a single process being run through the Official Journal of the European Union.

The OU, which spends an estimated £10 million a year on advertising, expects to pick the winners within weeks.

Leagas Delaney was the OU’s previous pan-European agency, having won the account in 2011.

Rapp handles the OU’s media and data businesses.

The OU also works with the data specialist Jaywing and the digital and direct shop MRM Meteorite.

In September, Google released a survey that showed the OU was the most-searched-for university in Europe on its search engine. It was the third-most-searched-for in the world, behind the University of Phoenix and the Massachusetts Institute of Technology.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published