It’s become a commonplace to talk about how there’s now much more
to advertising than the 60-second ad, and Campaign does it as much as
anyone. But the 60-second ad is far from dead.
Mass-audience television is still by far the most impactful medium
Anyone who needs proof of this should see the new Guinness commercial
from Abbott Mead Vickers BBDO, directed by Jonathan Glazer. Simply, a
magnificent piece of communication that leaps out of the screen.