OPINION: Adland is officially declared ageist

It’s official. The ad industry is ageist. So say 90 per cent of the people who responded to the latest NABS Monitor (see feature, p30).

It’s official. The ad industry is ageist. So say 90 per cent of the

people who responded to the latest NABS Monitor (see feature, p30).



It’s a situation that is unlikely to change while the UK’s agency

village remains relatively small and unable to generate sufficient

revenue to keep many older managers and creatives in jobs. Nor does it

offer much hope of an early end to so much patronising and insulting

advertising that alienates the over-45s.



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