OPINION: Allwood has a consumer's view on ads

Orange built its brand on the back of brilliant ads from WCRS in the early 90s. But its UK vice-president, John Allwood, admits in this week's Campaign (page 26) that his view of advertising is very much that of a consumer rather than a creator, the "straw man... if it works for me it ought to work for everyone else.

It's an honest sentiment, and more common than agencies realise.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).