OPINION: Allwood has a consumer's view on ads

Orange built its brand on the back of brilliant ads from WCRS in the early 90s. But its UK vice-president, John Allwood, admits in this week's Campaign (page 26) that his view of advertising is very much that of a consumer rather than a creator, the "straw man... if it works for me it ought to work for everyone else.

It's an honest sentiment, and more common than agencies realise.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).