OPINION: Award victors challenge myth of industry gloom

Feel free to disagree - you inevitably will - but the calibre of our 1996 award winners and the close runners-up dispels some of the ’fings ain’t wot they used to be’ doom-mongery that still suffocates the industry.

Feel free to disagree - you inevitably will - but the calibre of

our 1996 award winners and the close runners-up dispels some of the

’fings ain’t wot they used to be’ doom-mongery that still suffocates the

industry.



The outstanding success of TMD Carat, Media Agency of the Year, reflects

the overwhelming trend for the better in the media buying community as

it moves away from the ’gorillas with calculators’ bad old days.



Orange is a committed Advertiser of the Year, winning in a year in which

we detected signs that major advertisers such as BT, Guinness, Britvic

and even Ford found renewed faith in the effectiveness of

advertising.



The controversial ’demon eyes’ Conservative Party work won a fierce

battle for Campaign of the Year, beating other excellent contenders

including the Army, Walkers and Whiskas. 1996 also saw outstanding

individual ads such as the Economist ’Kissinger’ spot and Blackcurrant

Tango. The overall high quality is evident on the outstanding showreels

of Blink, our Production Company of the Year, and - as ever - its close

runner-up, the Paul Weiland Film Company, as well as in the impressive

standard of outdoor advertising.



Our Agency of the Year, Abbott Mead Vickers BBDO, is the first to win in

successive years. It is a remarkable achievement, particularly given the

strength of competition from St Luke’s and M&C Saatchi, and the renowned

’curse of Campaign’. This year AMV will become Britain’s largest

agency.



It will continue to create excellent populist advertising that shifts

products and becomes part of our culture, while also pursuing its

measured approach to expansion.



Sky might pinch itself at its award. It’s not that it isn’t deserved -

Sky is setting the pace in the UK TV industry, particularly as the

digital era looms - it’s just that Sky is used to taking a pounding in

non-Murdoch media.



Perhaps things ain’t what they used to be after all.



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).