OPINION: Barclays has made JWT a scapegoat

It’s said people get divorced more often than they change their bank. Oh, that relations between banks and their agencies were as harmonious.

It’s said people get divorced more often than they change their

bank. Oh, that relations between banks and their agencies were as

harmonious.



Barclays, which is set to remove its entire pounds 18 million account

from J. Walter Thompson, is the latest to seek another lover.



JWT is entitled to feel aggrieved. In the battle against non-traditional

competitors such as supermarkets, insurance companies and 24-hour

services, Barclays’ marketing has reflected its great unease. JWT makes

an easy scapegoat for more fundamental problems.