It’s said people get divorced more often than they change their
bank. Oh, that relations between banks and their agencies were as
Barclays, which is set to remove its entire pounds 18 million account
from J. Walter Thompson, is the latest to seek another lover.
JWT is entitled to feel aggrieved. In the battle against non-traditional
competitors such as supermarkets, insurance companies and 24-hour
services, Barclays’ marketing has reflected its great unease. JWT makes
an easy scapegoat for more fundamental problems.